a krafty response

**** aside****
it appears my idea got a nice smile from the people at Kraft consumer relations. Seems like this one comes to a screeching halt at the front door of inovation. Read on...
******

Thanks so much for taking the time to contact us with your suggestion. We're always delighted when people care enough about our products and packaging to offer their own creative ideas.

As you might know, we have a new "unsolicited ideas" policy that allows Kraft to consider some types of ideas (mainly for new products and packaging innovations) submitted by consumers. However, our policy does not cover unsolicited ideas regarding: product line extensions, packaging changes, advertising, promotions and recipes ideas.

So, those types of ideas are not sent along to our new "Innovations Team," who is responsible for analyzing unsolicited ideas under our new policy.

But, we do want you to know that comments shared by our consumers can be very helpful to Kraft. Various Kraft teams do review comments such as yours, which help us identify consumer trends, preferences and needs.

Again, we appreciate you contacting us and applaud both your creativity and loyalty.

It was great hearing from you, and remember we're always updating our site so visit us again soon!